There is a new surge coming through UBCTV Network, becoming one of the top urban broadcasting networks with mainstream content to streaming worldwide. The UBCTV Network is an urban lifestyle media content channel, which merged Uganda Television and radio Uganda. The network provides broadcasting media in many variations of both curated and original programming through sports, music, and event entertainment.
Previously, UBCTV network made noise with their collaboration with FreeCast, known for their extensive selection of free live television channels making them one of the largest programs. The collaboration between the two entities allows for more worldwide attention for the 2024 Hoop It Up HBCU Tournament that UBCTV Network secured the rights to. Hoop It Up is a popular 3×3 basketball tournament established in 1989 and is owned by NBA legend and Hall of Famer Kevin Garnentt. In 2022, it launched its first HBCU competition that included intramural 3×3 competitions with schools like
